Did you just start selling on Amazon?
Are you facing issues related to counterfeit or facing situations where the content of your product is completely altered by a third-party seller?
Well, here’s great news for you. There is a program named Amazon Brand Registry, that provides all the necessary tools to help the sellers avoid these issues.
How Amazon Brand Registry Works?
It’s easy! Let us walk you through the process of enrolling into Amazon Brand Registry and various other protection programs that you can utilize to avert the third-party sellers from forging your products on the marketplace.
Amazon Brand Registry – An Intro
This is a specialized program by Amazon that gives verified brand owners some specialized tools and enhanced control over their brand across Amazon.
Back in May 2017, Amazon came up with an upgraded Brand Registry, that helps the brand owners to safeguard their registered trademarks and create a trusted and accurate experience for the customers by giving them access to exclusive text and image search, predictive automation, and smart reporting tools.
As of today, Amazon Seller Brand Registry has unlocked a strong suite of programs and features exclusively for verified sellers and brand owners that not only allows them to protect their intellectual property but also help them build their brand image on Amazon and nurture their business.
Amazon Brand Registry – The Benefits
As per Amazon, more than 130,000 brands all over the world are registered with Amazon and on average, when they encounter counterfeiting or suspect infringements, 99% of them are being successfully reported as compared to the time Amazon Brand Registry Program was not launched at all.
If we talk about the benefits, Amazon Brand Registry provides a plethora of benefits according to their official website. Some of them are listed below:
1. Exact Brand Representation
You get more control over Amazon Product Pages that has your brand name, in this way, customers are more likely to visualize the accurate information that is associated with your brand.
2. Strong Search and Reporting Tools
With the help of the Amazon Brand Registry Program, Amazon is simplifying the process of finding potential infringement cases with custom features that are specifically designed for brands:
- Global Search: This feature allows you to search for content in different Amazon stores while staying on the same screen without having to navigate away.
- Image Search: You can locate product listings on Amazon that matches your products or logos using the image search feature.
- Bulk ASIN Search: You can search lists of ASINs or product URLs in great numbers in this way you can keep exploring and can report potentially infringing content readily. (As an added feature, you can also enlarge the thumbnails of the image to have a better look and identification of the infringers)
- Once you are done with your search, the Brand Registry provides you a much simpler and guided workflow so you can submit the report of potential violations to Amazon after which necessary measures will be taken by Amazon.
3. Added Proactive Brand Protections
Along with Amazon’s standard hands-on measures to safeguard customers, the Brand Registry utilizes information that you have provided about your brand to execute additional predictive protections to remove and identify forged and bad listings.
So, you see, the more Amazon Brand Registry Team knows about your brand and its intellectual property, the more Amazon can help you in protecting your brand. For instance:
- Product listings that wrongfully use your items that have your branding on them and aren’t for your brand.
- Products that are not branded under your name but have images that contain your logo embedded on them.
- Product listings showing on Amazon that has your brand name despite the fact when your full product catalog is already listed on Amazon.
4. The benefit of Building a Brand
You can enhance your business on Amazon by making the use of smart tools like Sponsored Brands, Enhanced Brand Content, and the Brand Dashboard.
Costs for Amazon Brand Registry
Amazon does not charge any cost for Brand Registry. Yet, in order to qualify for a Brand Registry application, you must have a registered trademark.
The fees for registered trademarks generally range from $225 to 400. Still, depending on the type of protection you want to have, these fees may vary.
Application and Eligibility for Amazon Brand Registry
Visit www.Brandservices.amazon.com/eligibility to know if you meet the criteria for Amazon Brand Registry.
Step 1: In order to be eligible for Amazon Brand Registry, your brand must possess an active registered trademark in countries where you desire to be enrolled.
The trademark of your brand can be in two forms. Either text-based or image-based marked with letters, words, or numbers. Depending on the place where you have registered your trademark, there are different classifications for the eligible trademarks that are relying on their issuing trademark office.
Mentioned below are the examples of trademarks that Amazon is accepting for enrollment.
P.S: The trademarks can only be accepted that have been issued by the government trademark offices based in Canada, United States, Brazil, Mexico, Japan, India, Australia, France, Germany, Spain, Italy, the United Kingdom, Turkey, European Union, and the United Arab Emirates.
Amazon’s Requirement How to get yourself Enrolled!
You need to adhere to the following in order to get enrolled in Amazon Brand Registry.
- A trademark for your brand whose status is active and appears on your products or packaging.
- You should be able to verify yourself as the rightful owner or authorized agent for the trademark.
- And yes, An Amazon Account. That can be an old one or new, the credentials of which must be associated with Seller or Vendor Central.
Step 2: Once your eligibility requirements are met, the next step is signing into Amazon Seller Brand Registry. If you are a Seller or Vendor on Amazon, use the credentials for your Vendor or Seller Central.
You will be able to access the benefits and features of Amazon Brand Registry that are associated with Vendor and Seller Services by using the same username and password.
Step 3: Now you can finally get your brand enrolled!
You will be required to provide the following information in order to qualify for Amazon Brand Registration.
- Your brand name that possesses an active registered trademark.
- Government-registered trademark number.
- Product categories displayed in list form (e.g., electronics, apparel, clothing, sporting goods, etc.,)
- Countries displayed in a list form where the manufacturing and distribution of your brand’s products are done.
Amazon Brand Registry – For Constant Success!
Amazon is a super-fast platform with competitors continuously struggling for shopper’s attention and prized advertising space. Any leverage over the rivalry should be grabbed with both hands and used with full force!
Enrolling in Amazon Brand Registry reveals a set of tools that are designed to help you build and protect your brand, ultimately creating a better experience for the customer and protecting the brands and consumers online. Amazon Brand Registry not only makes it smooth for your products to be viewed by customers but provides a shield against sellers looking to hijack your listings and take advantage of your hard work. It’s simple to see how vital these tools are and how they add great value to your brand. And yes! Remember, a more valuable brand means a bigger payday in the long run if you ever think of selling your Amazon business!
If you aren’t already Brand Registered, now’s your chance to take the lead and get started right away maybe even fast-track your registration using the Amazon IP Accelerator program. If you are someone who is Brand Registered ensure you are utilizing the benefits of the amazing tools at your fingertips.
This will surely leave your competitors in the dust!
