Let’s talk about protecting your brand on Amazon!
Well, frankly speaking, there’s no way you can shrug the problem off and pretend that it’s not going to affect you. A lot of deceitful sellers are on the lookout to find loopholes, however, with a bit of help from the experts, you can avoid them. Here’s the secret.
Begin with Enrolling in the Amazon Brand Registry Program
Your initial step — after you’ve effectively sourced items and have undergone agreements with suppliers and logistic organizations — is to defend your image with Amazon. An Amazon Brand Registry Program is explicitly intended to legitimize you as the proprietor of the brand, giving you strong support should anything turn out badly in the future.
What’s flawless about this is you can get rid of Universal Product Codes (UPCs) on your items and apply individual ones instead. Besides, the keywords that you decide for your product listings will have more weightage than those put together by different dealers since you’re in a higher state of power.
The disadvantage? No matter how much it secures you, it is anything but a defined technique to prevent other sellers from selling your products. For that, you’ll need to make additional strides.
Imagine a Scenario Where a Seller is Trying to Rip Off Your Brand.
Except for a copycat listing where it’s practically indistinguishable, in exactly the same words, to yours, there’s another method to test if a vendor is attempting to hack your image. Take a stab at adding their item to your cart, but select an absurdly high number, for instance, 1000. In case you’re ready to do that no issue, you may have a rebel merchant on your hands.
Since You’ve Found One, How Do You Protect Your Brand on Amazon?
Since you’re selling on Amazon, your first strategy is to connect through Amazon by sending them an officially written message laying out what’s happening, letting them know to remove it. A decent arrangement of the time, that will be more than enough and they’ll ease off.
If not, you can email the seller and generally incorporate a line that says about reaching Amazon straight away and that should deal with the remainder of the problem.
Furthermore, if that doesn’t work, it’s an ideal opportunity to raise the bar to deal with this problem.
Get in Contact with Amazon
Since getting along hasn’t worked, it’s an ideal opportunity to pull out the serious weapons: Amazon themselves. They have an encroachment group that is committed to such a thing, so make an impression on them that:
- Sums up the scenarios and the moves you’ve made up until this point.
- Shows why ensuring your image will assist Amazon with securing its own image and interests (tell them how clients anticipate an undeniable high level of service, support, and quality of the product).
- Clarifies which terms and approaches that specific vendor has breached (counterfeit items).
- Says what you need them to do.
How Can You Deal with Protecting Your Amazon Brand in the Future?
Being proactive can be significantly more viable than going on the defense side, and there are a few amazing methodologies you can utilize to secure yourself later on.
Make your image as remarkable, imaginative, and stand-out as could really be expected.
The more extraordinary your image is, the more it’ll stand out when somebody attempts to duplicate you. Take a look at fast-food chains for instance. McDonald’s has been replicated as Michael Alone in China, in Iran, Mash Donalds, and McDoner in Kazakhstan, while Pizza Hut is Pizza Hat in Iran, Starbucks is Stars and Bucks in Palestine, and KFC is both KFD and KLG in China. You can see instantly that these brands are being ripped off in light of the fact that they’re so conspicuous, so focus on the equivalent with your image.
Index your brand’s items on an independent site.
This is an additional progression of security to demonstrate that you’re the legitimate proprietor of the brand and its items. More of a computerized paper trail you can show, the more you’re ready to demonstrate that everything began with you and you are the real proprietor of that product.
Make strong connections with wholesalers.
Your basic point is to make yourself the sole buyer for items, making it impossible for other dealers — and even the actual wholesalers — to sell your brand on Amazon or elsewhere. You may need to enroll the assistance of an attorney to make the agreement. Also, if you discover the wholesaler posting your items on Amazon? Strike back by raising their wholesale cost to the point that your items are less expensive so purchasers will have no motivation to purchase from those dealers.
You can Count on the Advice of the experts here at Ecommerce Galaxy!
There are many proactive measures you can make to protect your Amazon brand. Also, we understand that it takes a lot of effort to build an image of a brand that fills a need in the market, so for what reason should your efforts get ripped off? Selling on Amazon can be a merciless business, yet there are approaches to stretch out beyond to get ahead of the competition in a fair manner.
Also, if you are an amateur seller, the eGalaxy team is always available to guide you. Count on the advice of the experts who are here to take your hand and help you glide towards setting up a successful online eCommerce business. Just make sure you are doing things right and we will make sure you are!
Get in touch with our experts today if you come across any problem with Brand Protection
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